Modernize Your
Revenue Strategy
Start distributing live diagnostic reports that facilitate quicker, more informed revenue decisions, in less time.
Built for Software Companies at Every Stage
JTDR works with software businesses that have revenue activity in motion — but can't make it compound predictably. Here's where we show up.
Pre-PMF to First $2M ARR
You've found early customers but the path to repeatable revenue isn't clear yet. ICP isn't locked, sales motion is ad hoc, and every deal feels one-off.
$2M – $20M ARR, Stalled Growth
Revenue is happening but it's not compounding. You have reps, partners, and marketing — but they're running separate plays and the forecast keeps missing.
$20M+ ARR, Leadership Gaps
You've scaled but the revenue system has fragmented. A full-time VP search is underway — or a failed hire has left a gap. You need leadership now, not in nine months.
GTM Activity Exists.
Predictable Revenue Doesn't.
Most software companies have sales teams, a partner program, and a marketing function. What they don't have is a unified revenue system. JTDR finds the gaps others can't see from inside.
Diagnose First. Execute Second.
Every JTDR engagement follows a structured four-step diagnostic before any solution is recommended. No guessing. No decks full of generic advice.
Discover
Deep-dive into your current revenue motion — sales structure, partner channels, ICP definition, pipeline stages, and forecast habits. We don't assume. We look.
Discovery PhaseDiagnose
Identify the root causes: where revenue is leaking, which motions are misaligned, and what's creating forecast unpredictability. We separate the system problem from the people problem.
Diagnostic PhaseMap
Build the end-to-end revenue motion map — ICP to close to expansion — with clear ownership, qualification criteria, pipeline stages, and partner integration points.
Strategy PhaseAction Plan
Deliver a prioritized, measurable action plan tied to ARR targets. Then stay to execute — because a roadmap you can't action is just another slide deck.
Execution Phase
Sean Manzanares — 20+ Years in the Revenue Trenches
Sean isn't a consultant who studied revenue leadership. He lived it — as an operator, executive, and builder inside some of the most respected software organizations on the planet. That's what JTDR brings to every engagement.
Operator Credibility — Not Just Consulting
Held revenue leadership roles at SolidWorks, Autodesk, and Savant before founding JTDR
Full Spectrum GTM Coverage
Deep expertise across direct sales, partner ecosystems, and hybrid GTM motions — not just one channel
Startup, SaaS, and Enterprise Experience
Built and scaled revenue systems across every company stage — from first $1M ARR to enterprise global accounts
Effortless Revenue Model Creation
Embark on your journey effortlessly, knowing you have boundless potential and opportunities for revenue expansion ahead of you.
What We Offer to You
Discover the comprehensive capabilities that we bring to your revenue system and unlock a wide range of services tailored to enhance your GTM execution.
Direct Sales Alignment
Clarify segments, roles, pipeline stages, qualification standards, forecast discipline, and deal execution in one unified model.
Partner Ecosystems
Assess partner fit, productivity, enablement, accountability, compensation, and revenue contribution across all channels.
Mobile Accessibility
Access the diagnostic platform on mobile devices, ensuring flexibility for executives and teams working in the field.
Revenue Command Bar
Use the command bar for swift access to pipeline stages, deal owners, and revenue model actions from a single view.
Real-time Collaboration
Strong security systems to protect your sensitive business data while enabling cross-functional alignment across all revenue teams.
Jacob A. moved Acme Corp to Proposal
2 min agoEdward P. updated forecast to $2.4M
18 min agoKathryn M. closed TechScale — Won
1 hr agoSmart Revenue Labels
Arrange and label your revenue motions for personalized organization — ARR, ACV, churn, expansion, and margin all tracked clearly.
Seamlessly Integrated to Leading Platforms
JTDR establishes direct connections with your existing revenue data sources, eliminating the tedious and time-consuming manual import and export procedures.
Honest Words from Our Users
Discover what our valued customers have to say about their genuine experiences with our diagnostic and advisory services.
View MoreSean and the JTDR team finally helped us see what we'd been missing for two years. We thought we had a sales problem. We had a system problem. The diagnostic changed everything for our pipeline.
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Common Questions
For companies trying to understand whether they have a sales issue, a GTM issue, or a revenue system issue — answered directly.
Embark Your Revenue Journey Today
Set out on your revenue journey with confidence, as we lay the foundation for success with JTDR's diagnostic model — compared to a typical manual approach.