New: The JTDR Revenue Diagnostic — find your GTM leak in a free 30-minute call →
JTDR · Go-to-Market Empowerment with Revenue System ·

Modernize Your
Revenue Strategy

Start distributing live diagnostic reports that facilitate quicker, more informed revenue decisions, in less time.

Trusted by C-Suite Executives 20+ Years Revenue Leadership Former SolidWorks, Autodesk, Savant
JTDR Revenue Dashboard
Time Used
−32%
Productivity
+65%
20+
Years Revenue Leadership
3
Revenue Motions Covered
C-Suite
Executives Trust JTDR
30 min
Diagnostic Call — No Prep
Who We Help

Built for Software Companies at Every Stage

JTDR works with software businesses that have revenue activity in motion — but can't make it compound predictably. Here's where we show up.

Startup

Pre-PMF to First $2M ARR

You've found early customers but the path to repeatable revenue isn't clear yet. ICP isn't locked, sales motion is ad hoc, and every deal feels one-off.

ICP definition and market segmentation
First repeatable sales motion
Pipeline discipline from day one
SaaS Scale-up

$2M – $20M ARR, Stalled Growth

Revenue is happening but it's not compounding. You have reps, partners, and marketing — but they're running separate plays and the forecast keeps missing.

Unified GTM motion across all channels
Partner ecosystem alignment
Forecast discipline and pipeline health
Enterprise

$20M+ ARR, Leadership Gaps

You've scaled but the revenue system has fragmented. A full-time VP search is underway — or a failed hire has left a gap. You need leadership now, not in nine months.

Fractional VP of Sales / CRO coverage
Board-ready revenue reporting
Bridge leadership during search
We're doing all the right things and the numbers aren't moving.
Pipeline is there but conversion is broken. I can't forecast with any confidence.
Our partners aren't producing. We don't know if it's a people problem or a strategy problem.
The Problem

GTM Activity Exists.
Predictable Revenue Doesn't.

Most software companies have sales teams, a partner program, and a marketing function. What they don't have is a unified revenue system. JTDR finds the gaps others can't see from inside.

6–9 mo
Time to hire a full-time VP Sales — and the wrong hire is catastrophic
$300K+
Annual cost of a full-time CRO — before the search process
3 silos
Sales, partners, and marketing running disconnected plays
30 min
To surface the leak — the JTDR diagnostic call
The JTDR Process

Diagnose First. Execute Second.

Every JTDR engagement follows a structured four-step diagnostic before any solution is recommended. No guessing. No decks full of generic advice.

01

Discover

Deep-dive into your current revenue motion — sales structure, partner channels, ICP definition, pipeline stages, and forecast habits. We don't assume. We look.

Discovery Phase
02

Diagnose

Identify the root causes: where revenue is leaking, which motions are misaligned, and what's creating forecast unpredictability. We separate the system problem from the people problem.

Diagnostic Phase
03

Map

Build the end-to-end revenue motion map — ICP to close to expansion — with clear ownership, qualification criteria, pipeline stages, and partner integration points.

Strategy Phase
04

Action Plan

Deliver a prioritized, measurable action plan tied to ARR targets. Then stay to execute — because a roadmap you can't action is just another slide deck.

Execution Phase
JTDR Diagnostic Process Map
Sean Manzanares — Founder, JTDR
About the Founder

Sean Manzanares — 20+ Years in the Revenue Trenches

Sean isn't a consultant who studied revenue leadership. He lived it — as an operator, executive, and builder inside some of the most respected software organizations on the planet. That's what JTDR brings to every engagement.

Operator Credibility — Not Just Consulting

Held revenue leadership roles at SolidWorks, Autodesk, and Savant before founding JTDR

Full Spectrum GTM Coverage

Deep expertise across direct sales, partner ecosystems, and hybrid GTM motions — not just one channel

Startup, SaaS, and Enterprise Experience

Built and scaled revenue systems across every company stage — from first $1M ARR to enterprise global accounts

Formerly at SolidWorks Autodesk Savant
Revenue Dashboard Diagnostic View
How It Works

Effortless Revenue Model Creation

Embark on your journey effortlessly, knowing you have boundless potential and opportunities for revenue expansion ahead of you.

Connect your data
Synchronize data from various accounting systems, ERPs, HRIs, CRMs, or data warehouses to get a unified revenue picture instantly.
Real-time pipeline visibility
Track pipeline stages, conversion rates, and forecast accuracy with clear ownership at every step — no more blind spots.
Measurable growth output
Every engagement ends with a prioritized action plan tied to ARR, ACV, churn, and expansion — not just a deck of recommendations.
The Features

What We Offer to You

Discover the comprehensive capabilities that we bring to your revenue system and unlock a wide range of services tailored to enhance your GTM execution.

Direct Sales Alignment

Clarify segments, roles, pipeline stages, qualification standards, forecast discipline, and deal execution in one unified model.

Prospect
92
Qualified
63
Proposal
41
Closed Won
22

Partner Ecosystems

Assess partner fit, productivity, enablement, accountability, compensation, and revenue contribution across all channels.

Direct Sales · 38%
Channel Partners · 24%
Alliances · 18%
Other · 20%
Acme Partners Active
Global Resellers Review
Tech Alliances Onboard

Mobile Accessibility

Access the diagnostic platform on mobile devices, ensuring flexibility for executives and teams working in the field.

+12%
ARR
84%
Quota

Revenue Command Bar

Use the command bar for swift access to pipeline stages, deal owners, and revenue model actions from a single view.

Search pipeline, deals, stages…
View Pipeline Health
Set Forecast Target
Add Deal Owner

Real-time Collaboration

Strong security systems to protect your sensitive business data while enabling cross-functional alignment across all revenue teams.

JA

Jacob A. moved Acme Corp to Proposal

2 min ago
EP

Edward P. updated forecast to $2.4M

18 min ago
KM

Kathryn M. closed TechScale — Won

1 hr ago

Smart Revenue Labels

Arrange and label your revenue motions for personalized organization — ARR, ACV, churn, expansion, and margin all tracked clearly.

ARR tracking
Churn visibility
Expansion revenue
ARR $4.2M ↑ 18%
ACV $38K ↑ 6%
Expansion $890K ↑ 34%
Churn 3.1% ↓ 0.4%
NRR 118% ↑ 4pt
Margin 67% ↑ 2pt
System Integration

Seamlessly Integrated to Leading Platforms

JTDR establishes direct connections with your existing revenue data sources, eliminating the tedious and time-consuming manual import and export procedures.

User Testimonials

Honest Words from Our Users

Discover what our valued customers have to say about their genuine experiences with our diagnostic and advisory services.

View More
JA
Jacob Allen
CEO, SaaS Platform
18 Apr 2025

Sean and the JTDR team finally helped us see what we'd been missing for two years. We thought we had a sales problem. We had a system problem. The diagnostic changed everything for our pipeline.

EP
Edward Pierre
CRO, Enterprise Software
11 Apr 2025

Phasellus accumsan pellentesque odio, a viverra laoreet words their. Nullam at nisl at liberton pretium. Cras condis vel et liberton preferences at this time.

JB
Jerome Bell
VP Sales, Growth Stage
05 May 2025

Mauris pharetra neque quis maximus vulputate. Suspendisse excrat nisl in elit ligula arcu. Praesent quis nec netus urque dictum placerat liberto.

KM
Kathryn Murphy
CEO, B2B Software Co.
22 Mar 2025

Curabitur conque nibh nisl, rhus dignissim elit. Donec vestibulum fermentum velit, a pretium ligula tempus. Praesent quist nec netus arque dictum.

AF
Albert Flores
CRO, SaaS Scale-up
14 Mar 2025

Curabitur accumsan mollis nisi vel maximus. Suspendisse pretium magna tempor. Praesent quist nec netus lorem accumsan nec, accumsan lorem elit, at euismod congue tempus.

DS
Darrell Steward
VP Revenue, Enterprise
28 Feb 2025

Vivamus facilisi facilisi Blandit. In has facilisi litora torq per conubia nostra. Praesent quist nec netus urque dictum placerat et liberto.

RE
Ralph Edwards
CEO, Software Startup
19 Feb 2025

Nullam pharetra libero quis dictum vulputate. In placerat nisl in elit ligula arcu. Praesent quis nec netus urque placerat liberto.

TW
Thomas Wildy
VP GTM, Scale-up
08 Feb 2025

Accumsan pellentesque urque quis maximus. Suspendisse excrat nisl, a viverra laoreet words. Cras condis vel et liberton preferences.

DR
Dianne Russell
CRO, Enterprise SaaS
01 Feb 2025

Quisque urna velit, porta in ante id, dignissim facilisis lorem. Suspendisse diam light felis arcu. Praesent quis nec netus urque dictum placerat.

FAQ

Common Questions

For companies trying to understand whether they have a sales issue, a GTM issue, or a revenue system issue — answered directly.

JTDR helps software companies diagnose misaligned go-to-market systems — covering ICP confusion, pipeline conversion failures, disconnected partner and direct motions, and the absence of forecast discipline. If revenue activity isn't producing predictable outcomes, that's the gap JTDR is built to find and fix.
If your team is active but results are unpredictable — if you can't clearly explain why deals close or don't, or if your partners and direct teams are running separate plays — you likely have a revenue system problem, not just a sales execution problem. The diagnostic call surfaces this distinction quickly.
The most common leak points are: ICP not agreed upon across the organization, pipeline stages without clear exit criteria, partner channels without accountability structures, and the absence of forecast discipline. Revenue is rarely lost in one place — it's usually a system misaligned at multiple points simultaneously.
JTDR doesn't replace your leaders — it gives them a shared system to operate from. When each function has its own definition of success, the revenue system fragments. JTDR provides the diagnostic framework and cross-functional alignment that internal leaders are often too close to the problem to build themselves.
No. JTDR works alongside your existing team, not instead of it. The diagnostic process is designed to give your leaders clarity, a shared framework, and an actionable path — while they retain full ownership of execution.
When the organization needs GTM leadership now — before the search is complete, before the board review, before the next fundraise. A fractional VP bridges the gap without the 6–9 month hiring cycle, and the diagnostic work that comes with JTDR means the eventual full-time hire is far better informed about what the role requires.
Yes. This is one of the most common JTDR engagements. Companies use JTDR to maintain momentum, build the revenue system, and define what the full-time role actually needs to accomplish — so when the right person is hired, they're stepping into a structured environment, not a blank slate.
Revenue Diagnostic Call

Embark Your Revenue Journey Today

Set out on your revenue journey with confidence, as we lay the foundation for success with JTDR's diagnostic model — compared to a typical manual approach.

30-minute working session. No commitment. hello@jtdr.io